Wednesday, March 25, 2009

Earth Hour 28 March

Dear Valued Customer From melting glaciers to increasingly intense weather patterns, we know that climate change is already impacting life on our planet. On Saturday, March 28, 2009, at 8.30pm, we at Coca-Cola South Africa and our employees will take part in Earth Hour, the world’s largest global climate change event. By simply turning out all non-essential lighting for one hour – at our company buildings and in our own homes – we will join tens of millions of concerned citizens throughout the world in calling for action to save our planet for future generations. We’d like to encourage you, one of our valued customers, to join us in this important and inspiring effort. Led by the World Wildlife Fund, more than 50 million people in 400 cities around the world took part in Earth Hour last year. The lights went out at Sydney’s Opera House, Rome’s Coliseum, the Empire State Building and the Golden Gate Bridge. Even the Google homepage went dark for the day. In Israel, President Shimon Peres personally turned off lights in Tel Aviv. This year, Earth Hour will be even bigger. In the US, cities large and small – including Atlanta, Chicago, Dallas, Hoboken, Las Vegas, Los Angeles, Miami, Nashville and San Francisco, among others – have said that they will participate, with more signing on daily. They will join international cities such as Auckland, Beijing, Bogota, Copenhagen, Edinburgh, Helsinki, Hong Kong, Istanbul, Kiev, Kuala Lumpur, Lisbon, London, Manila, Mexico City, Moscow, Oslo, Rome, Singapore, Shanghai, Sydney, Toronto, Vancouver, and Warsaw. Here in South Africa, the event has enjoyed the full backing of the public broadcaster, the SABC, with respected Archbishop Emeritus Desmond Tutu as its ambassador.
To get a better sense of the magnitude and inspiring nature of the event, please take a moment to watch WWF’s video about Earth Hour 2008 at Energy efficiency isn’t just good for the bottom line. We all have a stake in the future of our planet and must learn to operate in ways that don’t deplete our world’s limited natural resources. In weeks leading up to Earth Hour, we plan to take a close look at the ways our company can operate more efficiently, waste less and reduce our environmental footprint not only in our own operations, but throughout our supply chain. Joining Earth Hour is a great way to show our customers and our community that the people of the Coca-Cola System in South Africa genuinely care about their future. We hope that you’ll join us in the important and inspiring effort and encourage your own employees, customers and suppliers to take part. Classified - Internal use
Participating in Earth Hour is easy, fun and absolutely free. To get more information and to have your business listed among those participating in our community, please visit and pledge to turn out all non-essential lights from 8:30-9:30 pm on March 28 2009, and to embark on any other related initiatives to support this noble effort. Remember: at 8.30pm on March 28, please turn out, take action. This is a simple way – and a good start – to help make the world a better place. Yours Sincerely Mauricio Maza Customer and Commercial Leadership Director

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